PRINCIPLES AND DIRECTIONS FOR DEVELOPING A MARKET STRATEGY AT A ENTERPRISE

Authors

A.G. SUKIASYAN National Polytechnic University of Armenia Author
S.A. GALOYAN National Polytechnic University of Armenia Author

Keywords:

scientific potential, principles of market strategy, degree of enterprise readiness for strategic management

Abstract

The article discusses conceptual issues on the fundamental principles and directions for developing a market strategy for a textile enterprise. The study is based on the study of marketing factors in the field of market activities of the organization, the influence of which and methods for their assessment are determined in order to improve the management efficiency of a enterprise.

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Published

26.02.2026

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