MATHEMATICAL MODELING OF THE ADVERTISING BUDGET DETERMINATION

Authors

H.S. SARAFYAN National Polytechnic University of Armenia Author
S.N. MKOYAN National Polytechnic University of Armenia Author

Keywords:

advertising budget, effective activity, mathematical model, investments

Abstract

Having a mathematical model of advertising and guided by the results obtained with the help of this model, it is possible to revise the advertising policy of the enterprise, to assess its role in the tactics of increasing the profitability and determine the possibilities of developing the enterprise:

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Published

06.04.2026

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